Writing & Speaking

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
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The One Word Every Prospect Craves

It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is?

Keywords:
copywriting, copy, you, free, new, savings, marketing, copywriter’s, your, you’ll, you’ve, yours
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9 Tips for Better Copywriting

Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.

Keywords:
Copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
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Choosing a Great Copywriter

What to look for next time you hire a creative genius!

Keywords:
copywriting, copywriter, marketing, promotion

No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery.
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Keyword Use That Goes Beyond the Search Engines

When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you’ll take time to learn that keyword use goes beyond the search engines
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10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
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10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.
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For Newsletter Publishing Success Keep Your Focus on What Matters

When you publish a newsletter, it’s easy to get caught up in what everyone thinks you *should* be doing–publishing in flashy HTML, writing more frequently, etc. But, chances are, you already know how to make your newsletter work for your readers. Read on to find out for yourself.
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Should You Write a Long-Copy Ad or Keep it Short?

Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.

Keywords:
copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
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Business To Business Copywriting Secrets

Let us show you how to increase your marketing results and get more qualified leads through effective, proven copywriting.

Keywords:
btob, copywriting, direct mail, marketing, advertising

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.
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